Boost your website ranking, drive organic traffic and acquire more sales with our results-driven SEO Strategy
Boost your website ranking, drive organic traffic and acquire more sales with our results-driven SEO Strategy
Allegiance Pte Ltd
Consistent year on year growth with 75.56% increase in organic traffic
As Allegiance’s website was brand new, they struggled with low organic traffic. Consistent optimisations and a strong content strategy were needed to bring in increasing organic traffic and leads.
From end 2016 to mid-2020, we achieved a tremendous 75.56% increase in organic traffic to the Allegiance website (17,624 organic users in total).
Majority of Allegiance’s keywords went from non-existent to being ranked on Page 1 and 2 of Google Search, and since goal tracking was set up, Allegiance steadily gained 40 to 50 qualified organic leads per month through the SEO campaign.
Sofzsleep
Achieved 1,505 organic leads and conversions through tracked organic traffic
Sofzsleep, a premium latex mattress bedding company struggled with having an online presence and their organic leads were low. They were also facing difficulties with high competition online for natural latex mattresses (other retailers and providers).
Our tailored SEO strategy brought in 7.95K organic traffic clicks into Sofzsleep’s website. There was an improvement for all organic keywords, with ½ of them going from non-ranking to Page 1 and 2 of Google Search.
The visibility and reach of Sofzsleep’s website also improved greatly to a total of 220K impressions for the 12 month campaign period.
Sofzsleep
Achieved 1,505 organic leads and conversions through tracked organic traffic
Sofzsleep, a premium latex mattress bedding company struggled with having an online presence and their organic leads were low. They were also facing difficulties with high competition online for natural latex mattresses (other retailers and providers).
Our tailored SEO strategy brought in 7.95K organic traffic clicks into Sofzsleep’s website. There was an improvement for all organic keywords, with ½ of them going from non-ranking to Page 1 and 2 of Google Search.
The visibility and reach of Sofzsleep’s website also improved greatly to a total of 220K impressions for the 12 month campaign period.
White Room Studio
Improved visibility of core services and achieved over 2,621 organic enquiries and ratecard downloads
Before coming on board with us, WRS faced low organic traffic to their business website. They were also not appearing much on Google Search results for non-brand organic keywords. Goal tracking was also not set up and hence, they had no way of knowing where the conversions were coming from.
To improve WRS’s visibility, we did the following:
- Conducted an image audit and optimized all images and videos for Googlebot crawlers.
- Optimized for content gaps on important key pages to boost relevancy, increase organic traffic and the average time spent by users.
- Website technical fixes were also done to improve the user’s experience – navigation, loading speed, broken links, etc.
- To ensure that the results are measurable, we implemented goal tracking to track all macro and micro conversions.
Our tailored strategies achieved a 174.78% increase in organic website traffic, a 25.72% decrease in bounce rate and a 47.09% increase in average session duration.
Out of 45 keywords proposed, 42 keywords were ranked on pages 1 and 2. This significantly increased WRS’s presence on Google, with an average of 150 to 200 organic enquiries per month.
Facing difficulties generating leads or sales even though you’re on page 1?
Page 1 ranking is not everything when you are not gaining conversions.
Many agencies focus too heavily on being Rank 1. “Rank 1 on Google – else, your money back guaranteed!” Sounds familiar? They spend all the time and effort ranking for a keyword that no one is searching for. WHY? It is an easy way to get on Page 1 on Google FAST because there is no/low competition.
Ultimately, your goal is to rank for high-traffic keywords that convert – that is where you can reach your potential customers and generate conversions and sales.
Your website is ranking for the WRONG keywords
If you’re ranking #1 position for a keyword that no one is searching for, being first will not be useful. Without doing proper keyword research and including the right phrases, the chances of conversions are low.
Your meta description ranks, but doesn’t SELL
While your meta description might be phenomenal at grabbing you the #1 position, if it doesn’t create the urge for people to click in or purchase, then you won’t be converting any new traffic.
Your website is not set up for conversion
Too much text? Cluttered, distracting aesthetics? Low-quality images? Website loading too slowly? Text and images are not optimised for mobile? These can potentially kill your conversion rate.
Want a great ranking that can generate real sales not just traffic?
It is one thing for your website to rank well, but quite another for it to convert visitors. In the end, traffic generation does absolutely nothing for your business if it does not turn some of your traffic into sales.
Find out some ways we help our clients achieve success with our SEO strategy.
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Long-tail keywords strategy
We will identify and optimise for valuable keywords with search volume that resonate with your potential customers.
With a mixture of short and long-tail keywords, we cover your keywords targeting extensively, so you are not missing out on potential traffic or sales.
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Comprehensive On-Page SEO strategy
We will identify and optimise areas of improvement based on Google's best practices.
This includes internal links, meta header & description, title optimisation, content strategy, SEO-friendly URLs, site structure, website speed, mobile-friendliness, images quality and more.
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Off-Page SEO
Backlinks are perhaps the most important part of off-page SEO.
However, not all links are created equal — high quality links matter. We create relevant content and actively build and pursue high-quality backlinks.
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Conversion rate optimisation
We don't just work on your ranking and traffic, we care about your sales too.
We track and assess the conversion rate of our SEO efforts. With tracking in place, we can evaluate our strategies and further strengthen them.
Want a great ranking that can generate real sales not just traffic?
It is one thing for your website to rank well, but quite another for it to convert visitors. In the end, traffic generation does absolutely nothing for your business if it does not turn some of your traffic into sales.
Find out some ways we help our clients achieve success with our SEO strategy.
Discover how we've helped businesses achieve success through our SEO strategy
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READY TO IMPROVE YOUR RANKINGS & GENERATE MORE LEADS & SALES ORGANICALLY?
Schedule a free 30 mins consultation session on digital strategy & campaign audit with our certified growth expert
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Reveal your website’s SEO visibility compared to your competitors
Provide you with a set of comprehensive keywords that you can focus on to drive more traffic and sales
Analyse your current content strategy and provide recommendations
Identify and increase conversions to your top performing “money pages”
Inspect your website and backlinks health status
Analyse your site's technical SEO and website accessibility